strategic communications | social media | websites | media relations | video production

2013 Was a Blur!

Last year was a busy one professionally and personally! We produced a series of videos for a school district and their union to keep teachers informed about professional opportunities, secured placement in Parade magazine for an environmental education client, continued communications efforts on technology and learning issues, supported a foundation through leadership transitions, and more. […]

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Companies Working for Change in DC

We’re spending some time this week working on the redesign of the Companies for Causes website. This nonprofit was established by a group of CEOs in the DC region who wanted to make some social change (Taylored Communications is proud to be a founding, in-kind member). Their first goal is to help boost high school […]

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Sharing Study Findings: What parents & educators want from assessments

We recently worked with the Northwest Evaluation Association (NWEA) and Grunwald Associates to promote their new study on parents’, teachers’ and administrators’ perceptions of educational assessments: For Every Child, Multiple Measures. In partnership with Collaborative Communications Group, we prepared media materials and social media outreach plans and produced the following video to share some of the study’s […]

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Gowalla in the Park

While working with National Public Lands Day in 2010, I wondered what could be done with a location-based service to help promote the annual volunteer event held at the end of September. Then, I came across an article in the Austin American Statesman that led with this quote: Over coffee on a rainy Monday a […]

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Content is King

Here’s another reminder that websites are really all about content, ease of navigation and “social-ability.” Nice, short video from Rand Fishkin (via Chris Brogan’s blog) about the continuing evolution of how Google’s web crawlers work.

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Taylored

As I build my consulting business, Taylored Communications, I will be adding some case studies and samples of my work with clients to this website. You will soon find examples of some social media successes, including how I’ve helped clients build Facebook followings, establish partnerships with Gowalla and carefully invest online advertising budgets to reach […]

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