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Last year was a busy one professionally and personally! We produced a series of videos for a school district and their union to keep teachers informed about professional opportunities, secured placement in Parade magazine for an environmental education client, continued communications efforts on technology and learning issues, supported a foundation through leadership transitions, and more. […]
Before we get too far into 2013, we wanted to take a quick look back at some of our website work last year. Taylored Communications helped with the redesign of three very different sites, working with different designers, developers and content management systems. Our role ranged from creation of the initial of site maps to […]
We are proud to be one of the co-sponsors of the D.C. premiere screening of Shift Change: Putting Democracy to Work. The film will be shown twice on December 17, 2012: 11 a.m. at the AFL-CIO followed by a panel discussion on worker cooperatives and job creation 7:30 p.m. at the E Street Cinema followed […]
We’re spending some time this week working on the redesign of the Companies for Causes website. This nonprofit was established by a group of CEOs in the DC region who wanted to make some social change (Taylored Communications is proud to be a founding, in-kind member). Their first goal is to help boost high school […]
We recently worked with the Northwest Evaluation Association (NWEA) and Grunwald Associates to promote their new study on parents’, teachers’ and administrators’ perceptions of educational assessments: For Every Child, Multiple Measures. In partnership with Collaborative Communications Group, we prepared media materials and social media outreach plans and produced the following video to share some of the study’s […]
National Public Lands Day 2011 was great success! The program attracted more than 180,000 volunteers across all 50 states in support of our nation’s public lands, and I was able to help generate more media attention and social media activity for the program than the year before. This was my second year providing media support for […]
While working with National Public Lands Day in 2010, I wondered what could be done with a location-based service to help promote the annual volunteer event held at the end of September. Then, I came across an article in the Austin American Statesman that led with this quote: Over coffee on a rainy Monday a […]
Here’s another reminder that websites are really all about content, ease of navigation and “social-ability.” Nice, short video from Rand Fishkin (via Chris Brogan’s blog) about the continuing evolution of how Google’s web crawlers work.
As I build my consulting business, Taylored Communications, I will be adding some case studies and samples of my work with clients to this website. You will soon find examples of some social media successes, including how I’ve helped clients build Facebook followings, establish partnerships with Gowalla and carefully invest online advertising budgets to reach […]