Front Page Results

In June, we had the privilege of working with the public affairs team at the National Trust for Historic Preservation on the announcement of their 2015 list of the 11 Most Endangered Historic Places in the U.S.

Their internal team tackled the national media coverage (generating excellent placements on and The Washington Post) while our team focused on nationwide coverage in all of the local media markets with an endangered historic place on this year’s list. Our work generated market-wide coverage on local TV and radio stations, online outlets and daily newspapers – including several front page stories like these in Miami and Ft. Worth:

Miami Herald - Front Page 6.24


El Nuevo Herald, 6-24


Ft Worth Star Telegram, 6-24

Shift Change Premieres in DC on December 17th

We are proud to be one of the co-sponsors of the D.C. premiere screening of Shift Change: Putting Democracy to Work. The film will be shown twice on December 17, 2012:

  • 11 a.m. at the AFL-CIO followed by a panel discussion on worker cooperatives and job creation
  • 7:30 p.m. at the E Street Cinema followed by a Q&A with the filmakers.

More details, including links to RSVP for the daytime screening and to purchase tickets to the evening screening and fundraiser, can be found on the Democracy Collaborative’s Community-Wealth website.

Sharing Study Findings: What parents & educators want from assessments

We recently worked with the Northwest Evaluation Association (NWEA) and Grunwald Associates to promote their new study on parents’, teachers’ and administrators’ perceptions of educational assessments: For Every Child, Multiple Measures. In partnership with Collaborative Communications Group, we prepared media materials and social media outreach plans and produced the following video to share some of the study’s main findings:

[vimeo w=400&h=220]

For Every Child, Multiple Measures – Overview from NWEA on Vimeo.

Education Week and several blogs have already written about the study. Read the report and access the related infographic here.

Did You Hear about National Public Lands Day?

National Public Lands Day 2011 was great success! The program attracted more than 180,000 volunteers across all 50 states in support of our nation’s public lands, and I was able to help generate more media attention and social media activity for the program than the year before.

This was my second year providing media support for NPLD, and I’m proud of the growth in both the quality and quantity of media coverage. We conducted a successful media interview with The Weather Channel – live, via Skype, from a park, via a laptop with wireless Internet. That was a first for me, but as you can see, it worked beautifully!


Some other high points in media coverage this year include:

This was the year for NPLD on social media. We grew their fans/followers on Facebook and Twitter, had more people tag NPLD in their posts and tweets and saw more photos and videos shared than ever before. Visit their social networks and run some searches to see some examples of our success this year.

I conducted social media trainings for the site managers across the country. We were able to hold two trainings this year – one for managers who were new to using social networks for their parks and/or for NPLD, and another for managers who wanted some more advanced tips for growing and engaging their audiences. The site managers and their teams did a great job!

This year, Living Social featured NPLD as one of their “365 Things to Do” in about 60 cities around the country. Users saw a note about NPLD in their daily email and online. The day NPLD was featured on Living Social was also the day we saw the biggest spike in website traffic!

Great job by the whole team!